The Allen Neighborhood Center (ANC) is a Lansing organization dedicated to improving life in the Eastside neighborhood. The ANC website serves as a source of information about the various programs and resources offered by the organization. However, in 2010, their website was not effectively laid out or utilized, causing this information difficult to locate.

I worked with a team to audit their website, which involved going through each page and documenting what was and was not effective. After this audit, my team and I discussed our findings and developed a content strategy detailing a plan to improve their website's effectiveness. This was done by removing outdated and redundant content as well as reorganizing the layout of the content. The ANC implemented our recommendations and continue to follow the strategy. A sample of this strategy can be found here.